Top 7 Instagram Updates in 2020

1. Instagram Shops

Now small businesses can create their own e-commerce within Instagram with “Shops” . The advantage of this update? Create product catalogs that your followers can save, share and buy within the app.

In addition, this benefits the influencer marketing industry , as content creators can tag a brand’s products in their posts and direct their followers directly to buying them. Highly recommended!

2. Advertisements on IGTV

News for content creators? Instagram will now put ads inside IGTV so they can monetize their videos . For now the update can only be used in the United States , however, it is expected that in the coming months it will be available globally.

3. Badges on Instagram Live

Live broadcasts had a 70% increase in their views during this first semester. For this reason, in the coming months Instagram will integrate an option of “Badges” that users can buy and thus highlight our comments during a “Live”.

This update will be available in the United States, Brazil, Great Britain, Germany, France, Italy, Turkey, Spain and Mexico . If you want to apply to have the “Badge” option during your broadcasts, then fill out this form .

4. Instagram Live Shopping

Small businesses, brands and creators will be able to tag products from Facebook or Instagram Shop within their live broadcasts . So is! In this way they will not only be able to tell their followers about the products, but also direct them to the immediate purchase of them.

How to take advantage of live broadcasts? We recommend using them within an influencer marketing strategy.

5. Green screen in Instagram Stories filters

Yes, the green screen effect already has TikTok . However, now Instagram also plans to have this filter so that we can use it in tutorials, demos or any other type of creative content . We recommend adding it to your social media strategy and taking advantage of it with your imagination.

Instagram is testing built-in AR Background Story Effect

It’s like the mac OS/iOS Photo Booth and we get to pick our own backdrop from Camera Roll

6. RA filters for existing photos and videos

Do you love augmented reality (AR) filters on Instagram? The excellent news is that it will no longer be necessary to open the application and apply them on the spot. Now you can take any photo, video or selfie and apply the filter later. Calmly!

Not all effects will have this option, however, Facebook has stated that they are also introducing new tools for filter creators in Spark AR Studio to enable this and more features in their upcoming designs.

7. Instagram Guides

This update is now available for some approved accounts. Instagram Guides are guides made by expert organizations on emotional health issues, and curated by creative influencers , to deal with issues such as anxiety and the current global pandemic . Check them out and inform your audience at all times!

The post 7 useful Instagram updates coming in 2020 appeared first on Tech Today Info.

Given the pressure of the growth of the TikTok application, Instagram has not wanted to be left behind and has announced new functions based on the analysis of the latest results.

Users of this social network increasingly publish more stories to the detriment of using the feed. The network takes advantage of this data by incorporating new features such as filters or masks. In addition, it has been seen that questions, surveys and stickers generate a lot of engagement among users. According to the internal data of the application, it is shown that nine times out of ten, the survey tag increases the views of the published video.

As for the stickers, the analysis concludes that they are working very well. For this reason, the app proposes a new strategy that is based on creating a greater number of improved and original stickers of the brands themselves, which they want to announce.

The importance of good positioning

On the other hand, more than 200 million users check the ‘explore’ tab on a daily basis, where they find publications tailored to them. Instagram has thus found a way to link directly to IGTV, the channel within the network where videos can be published in a vertical format and with no duration limit, and to the Store. In this, the user can see all the advertising products adapted according to their interests and it is also possible to buy immediately.

Very related to the option to buy directly through the application, the idea of ​​being able to label the clothes and accessories of the influencers is born so that their followers can access the products directly.

But on Instagram, the influencers not only involve sales and promotion also have to thank fashion #nofilter. Through this hashtag, they claim the real representation, beyond Photoshop and the repair to show how it really is. The actress Jameela Jamil is one of the biggest drivers of this movement showing herself as she is in her photographs.

And, of course, Instagram also has to deal with rumours that fly through the net. The one that has made the most noise in recent months has been the supposed launch of an internal messaging application for users to relate to each other, which would leave out direct messages. Although, at the moment, it seems that to enjoy this service you will have to wait.

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