The future of blockchain marketing has great potential. Let’s discuss three primary areas where blockchain may revolutionize your digital company.

Blockchain increases transparency and trust

Being a decentralized technology, blockchain doesn’t rely on a central point of control. Its functionality is based on the vast network of nodes that enables confirmation and approval of any chain transaction.

Traditional computing systems usually keep the data stored on a client-server network. Every action takes feeds into one place, so all action items are kept in a central location. As a result, most control is found in the hands of internet providers. This doesn’t seem to be a good idea.

Blockchain moved away from the centralized concept of hosting transaction blocks on hundreds or thousands of computers globally. Thus, data becomes available for anyone to verify on a public ledger. With blockchain, all transactions are put in the people’s hands in order to make data trusted again.

So what does transparency have to do with marketing? Well, using blockchain for marketing develops trust and enhances transparency with clients. Blockchain is there to demonstrate how the advertising attempts are managing their data. Sadly, a centralized client-run database makes it hardly possible to follow the data traces.

Blockchain reduces advertising fraud

Many businesses face fraudulent activities. To deal with the problem, companies try to cut their ad budget considerably. For example, Uber has reduced ad spending by $100 million but this didn’t bring any positive changes in the number of conversions or activities. Eventually, they found that their ad budget was still affected by fake apps, bots, and phantom clicks. Is there anything Uber can do to avoid the same mistakes? Will the company suffer from ad fraud? That’s where blockchain takes a step forward again.

The most logical use of blockchain is provided through user verification. Blockchain can be applied to ad networks to eliminate the middleman and keep track of who clicks on your ad.

By means of the open ledger, blockchain allows advertisers to detect fraudulent clicks and blacklist fraudsters. While latency issues and wide-scale adoption create obstacles, blockchain could be addressed to solve fraud issues throughout the available ad networks. For example, BMW has achieved early success using blockchain to detect fraudulent clicks/traffic and minimize wasteful spending.

The combination of blockchain transparency and accountability can help you avoid fraud and help your blockchain marketing agency to reach better accountability in regard to digital spending.

Blockchain provides security and protects privacy

Protecting data is an absolute priority for small and large businesses. The average cost of data breaches jumped from $3.86 million to $4.24 million in 2021. In fact, this has been the biggest damage over the last two decades. And this number doesn’t seem to fall down in the nearest future, considering that most daily business operations are moving to the cloud or inter-connected devices.

Try your luck in blockchain for cybersecurity happens to be a smart solution. It is new but it has already obtained a lot of positive feedback. After all, security is an inherent element of the blockchain ledger. Every time a new chain is developed, it is encrypted and connected to the previous transaction. You can’t change them later on. You can’t hack them as well.

When it comes to the marketing industry, blockchain aims to develop smart contracts and establish additional security measures for clients. Smart contracts deliver a high level of security by verification. These contracts are used to automatically generate backups and create additional security, trust, transparency, and security.

Blockchain is the future

Blockchain still feels like something unusual to many people. You see the news about blockchain technology on TV and the Internet, but it doesn’t seem to affect your life yet. The situation is about to change pretty soon. Large corporations like Microsoft and Amazon have already switched their operations to blockchain for optimization of their daily routine and online security.

Advantages of Blockchain Technology

The growing risk of scams and fraudulent activities isn’t an easy thing to deal with in the marketing industry. So a blockchain marketing company has the potential to develop trust with customers, protect collective online privacy, and decrease fraud and theft. This is where blockchain provides a more secure and trustworthy digital experience.

The post Why Marketing Agencies Should Use Blockchain Technology appeared first on Tech Today Info.

While it is relatively new (just more than a decade old), some people see blockchain investment as the future, not just of investments but monetization in general. No wonder thousands of people are diving headfirst in this industry.

Blockchain is a shared database system that stores data in blocks electronically. What makes it an excellent innovation is that it guarantees the security of the recorded data without the presence of an intermediary like a bank. This means when transactions are completed, all the data cannot be altered or even deleted. 

Companies recognize the potential of blockchain technology and platforms like bitcoin, and many are now trying to take advantage of its benefits. As a result, investing in these businesses has become a popular option. 

Becoming an Blockchain Investors

Investing in the blockchain industry may be similar to stock market investments, but it requires a lot more than just money in order to succeed. This financial endeavor requires these characteristics to be truly successful. 

Following are a few qualities a potential investor should have that would boost his chances of succeeding in blockchain technology investments:

1. In-depth knowledge 

Just like investing in a local business or the stock market, putting money on a cryptocurrency such as Bitcoin requires a thorough understanding of how it works. Unless you have billions to spare, you cannot waste your resources on something you do not fully understand. 

Fortunately, you can follow experts online to gain the knowledge you need, or you can always take advantage of the reading resources available online. It is not enough that you know you can earn investing in a blockchain–you have to understand how it works to succeed in cryptocurrency investing. Read resources about bitcoin for beginners if you must. 

2. Excellent planning

After having a full grasp of how everything works in this type of investment, you need to have a plan on how to approach this new investment avenue. All investors have one goal as they begin putting money in any business–to get huge returns. 

You should plan carefully to ensure that your investment money grows, so you can further diversify your portfolio. It is not an investment if you only lose your investment money. Investments could also be gadgets that you can use for the long term like refurbished MacBook M1 laptops. Not only should you plan the timetable for your profit, but also identify its potential amount. 

3. Patience 

Successful investors do not give up easily, especially after going through initial losses in their investments. This is where patience comes into play. If you could lay out a feasible plan for this investment, you can always fall back to it and trust the process. 

An investor should understand that some investments take years of dedication to find significant growth. That may be a little different with blockchain due to the high volatility of cryptocurrencies, but the principle remains the same. Never measure your success on another investor’s timetable. Go back to your plan and stick to it. 

4. Good risk appetite

Any form of investment has risks, and you should already know that by now. However, there are ways to reduce it. In cryptocurrencies, the more established ones such as Bitcoin and Etherium see less volatility which means the risk of losing or gaining huge amounts of money is pretty slim. 

On the other hand, some cryptocurrencies are highly volatile, and losses and gains can occur in just hours. A smart investor will not put his eggs in just one basket, but several ones. 

5. Has good emotional control

The cryptocurrency market is immensely volatile, and investors may need to monitor shifts in the market 24/7. But while monitoring these increases and drops in prices, a seasoned investor is not easily overcome with emotions to make drastic, unplanned decisions. 

Once again, planning plays a role in this area because you will not easily be scared as long as you have a concrete plan. Understanding how the market moves and keeping updated with the news and trends also helps keep your composure. Composed investors may hold off from selling a cryptocurrency for as long as possible. 

Invest in Blockchain Technology Today

As blockchain investments get more popular by the day, more investors will surely test the waters and discover its profitability. However, individuals with these vital qualities will be better prepared to take on this new investment opportunity. As blockchain use case payments become an alternative in making payments online, more people will try to see how they can take advantage. 

The blockchain market has indeed opened many opportunities for young investors who can learn, take high risks, and obtain high profits. However, only those who are dedicated and patient enough to see their plan through can reap the rewards of this challenging work. 

The post 5 Useful Traits that Great Blockchain Investors Have appeared first on Tech Today Info.

Blockchain in simple terms refers to a cryptography based structure that stores digital data in blocks that are connected to one another, forming chains, hence, the name Blockchain. Transaction data are stored into a block and after the block is filled up, it is attached to the previous block on the chain, giving it an organized and chronological arrangement.

Blockchain is based on principles of decentralization, cryptography and concensus such that it is usually difficult to hack such systems. The data stored in the Blockchain are usually given a particular identity code that is different from all other ones that have existed so that they can never be reused. 

The whole essence of Blockchain is to make digital information that is stored on it to be available for people to see but not to be edited, deleted or destroyed. This sort is security is endured when you use Bitcoin Prime as your exchange media.

For every data stored in the blocks, there are 3 vital information about it which include

• Details of the transaction such as the date of the transaction, time it was made and the amount of the exchange
• Information on all participants in the transaction
• A unique identity code (algorithm) that differentiates one block from every other one in the chain.

With these, it may seem almost impossible for there to be any security issues with Blockchain. No doubt initially, it was really difficult but because Blockchain is the most commonly used for digital transactions, it has drawn the attention of several cyber hackers and over the years, some issues have been identified and the so called “absolute security” may not be appropriate for Blockchain any longer, unless these issues are properly taken care of.

Loose Ends On Blockchain Transactions

Indeed, the security measures put in place for Blockchain can be very difficult to hack. However, what about the other parties involved in the transactions? For instance, the wallet where the coin is deposited to or the payment processors, smart contracts and the likes. 

The attention has since been on Blockchain being secure with little or none to the security of the other parties involved in the transaction. Most of these parties do not have near the kind of security offered by Blockchain and this might be a loose end for hackers to get through to steal from clients.

Routing Attacks

Each day, each minute, as both old and new investors participate in trading, the data required for the Blockchain to secure becomes larger. This may pose a threat later on as the volume of data required for the Blockchain to process becomes plenty. Cyber hackers can use routing attacks to expropriate data on its way to the IP (internet provider) address.

Apart from the fact that through routing attacks, hackers can have access to private information and monetary benefits, another dangerous effect of routing attacks is that they are not easily detectable. The whole hack occurs even before the information gets to the owner with everything still looking normal. 

Conclusion

Blockchain sure does have a strong security that can be difficult to breech. However, it is important not to overlook the other ways that cyber fraudsters may be able to access the clients data and funds in order to guarantee an all round cyber protection.

The post Blockchain Security appeared first on Tech Today Info.

Some of the first attempts at integrating blockchain and cryptocurrencies with video games can be traced as far back as CryptoKitties, which was launched in 2017. The concept entailed a game where players could purchase, collect, breed, or sell virtual cats using Ether.

While the concept was interesting, it failed to achieve mainstream success as a result of scalability issues. Since then, there have been numerous other attempts that have been made to introduce a merger between decentralized ledger technologies and the gaming industry.

At the moment, the video gaming world seems to be warming up to the idea of using NFTs, cryptocurrencies, and blockchain technology to enable a play-to-earn gaming model, given the popularity of games such as Axie Infinity. Representing a $336 billion industry, the gaming space continues to grow and is now ranked as the world’s largest media and entertainment industry, even overshadowing sectors such as TV or on-demand music and film.

However, as the gaming economy grows, most of the gaming platforms are still highly centralized, and players who spend tons of hours playing the games hardly benefit from this giant industry.

Not only do gamers have very little control over the in-game assets they collect or win through tournaments in the game, but they also have limited options of monetizing the time and energy they spend playing the games.

Blockchain and Play to Earn Games

The business model of most gaming platforms is centered around the built-in in-game assets where the gamer has to purchase in-game currencies or assets to stay competitive within the game.

This model has made most gaming companies profitable as they get to control the production of the in-game assets as well as the market price of those assets. Essentially, the centralized gaming company controls the economy within the gaming platform.

However, through Blockchain technology, cryptocurrencies, and non-fungible tokens, control over the gaming economy of various games can be given to the gamers, thus allowing a play-to-earn gaming industry to thrive.

Simply put, if gamers allocate serious time, energy, and attention to the digital environments of gaming platforms, they should and could be rewarded for their efforts or time spent.

Blockchain technology has already proven its capacity to facilitate decentralized storage of value as seen with cryptocurrencies like Bitcoin. Through blockchain, cryptocurrencies can be traded just the same as physical fiat currencies but without the backing of any authority or jurisdiction.

The distributed digital ledger inherent to blockchains acts as a notary service that guarantees the authenticity of every coin or token that is transacted on the network. In addition, non-fungible tokens (NFTs) have also shown promise, especially in the digital art space enabling digital representations of unique valuable assets on the blockchain.

NFTs are different from cryptocurrencies in that they represent unique and valuable digital assets that can be owned and traded on the blockchain. As non-interchangeable assets, NFTs could be used to represent anything from buildings, cars, pets, art, and in-game weapons, amongst others.

In a video game setting, NFTs and cryptocurrencies go hand in hand where one is used in representing the unique in-game assets such as a car, a weapon, or an avatar, and the other is used as a means of exchange within the game.

Through these decentralized tools, gamers can earn NFTs and sell them for cryptocurrencies on secondary marketplaces for a price that is determined by the open market and not the centralized gaming company.

At its core, the true innovation of a play-to-earn gaming economy lies in the security, integrity, and authenticity of the in-game assets as well as the in-game cryptocurrency. Thanks to blockchain technology, in-game assets can (for the first time) transcend traditional custodial, proprietary ownership in the hands of a company or centralized entity to become truly decentralized assets with decentralized ownership among the community of gamers.

What Is Planet IX?

One such gaming platform that is built on a play-to-earn gaming economy to allow gamers to make a living by simply playing games is Planet IX.

Planet IX is a strategy game where the mission of the gamer is to explore a metaverse-like world designed to be identical to our very own planet. The game features a design similar to Decentraland, where players collect hexagonal-shaped pieces of virtual land called PIX using different strategies. The pieces of hexagonal land vary in terms of rarity and players who collect PIX in close proximity to one another get to mint new NFTs as a reward.

The virtual pieces of land in Planet IX are mapped 1:1 with our planet with each PIX having a unique ID. Altogether, the PIXs amount to 1 783 816 220, and each has a set value driven by its scarcity. Players can buy PIX, develop the PIX with other NFT based items such as a house, or even establish a business on the PIX where other players can visit.

As a virtual space, Planet IX espouses the ethos of the metaverse where users not only come to play but will eventually use the platforms to work, socialize and interact with Planet IX’s virtual environment.

In addition to PIX, the platform also comes with an in-game cryptocurrency called IX Token which is an ERC-20 token built on the Polygon network for increased scalability with each transaction.

How Planet IX works

The game’s metaverse design connects the physical and digital realms via real-world geolocations linked to the virtual environment that players create in-game. The parcels of land are divided and laid out on a grid thus offering players a more realistic perspective on how our actual planet looks like. Players get to create new in-game items on top of the PIXs, partner up with other players to build virtual cities and explore the endless possibilities built into the game.

Apart from trading on Planet IX’s marketplace, players can buy PIX through what Planet IX calls Pac Drops. These Pac Drops are delivered every once a week and contain a rich quality and variety of different PIX tiers. Players can also win tournaments within the game and earn PIX as well as IX tokens.

Planet IX also features a chapter where a new collection of NFTs will be revealed with each chapter thus allowing players to lay claim to the various unique NFTs in the chapter by winning tournaments. Planet IX even goes a mile further to promote sustainability campaigns with each chapter, thus bringing awareness of climate change to the gaming community.

Conclusion: Growing World of Decentralized Gaming

The gaming industry is growing even as it continues to undergo radical changes thanks to the advent of blockchain gaming technology. As the world moves towards a web 3.0 internet, the metaverse will be an inevitable evolutionary step and first-movers like Planet IX are creating an ecosystem that will be the foundation for the future of blockchain gaming.

In a world where gamers can make a living simply by playing games, the possibilities for economic liberation will be endless. Decentralized tools such as cryptocurrencies and NFTs are making what used to be a fantastical idea into a reality.

Planet IX is just one of the platforms that are set to revolutionize the gaming world as we move into the metaverse.

The post Planet IX: The Future of Blockchain Gaming Through NFTs and Cryptocurrencies appeared first on Tech Today Info.

The term blockchain is mostly used in cryptocurrency. It is an online record in the form of blocks that are generated from various servers and PCs across the world. In the block, information such as hash value, timestamp, and data about a particular transaction is secured by hashing it with a strong cryptographic function. Hash of the previous block is stored in the block, in this way a chain is formed.

Pillars of Blockchain

In the blockchain infrastructure, three attributes contribute to a secure distributed ledger. Pillars of blockchain define its efficiency and to maintain a balance between all three is crucially important.

The three pillars of block chain technology are:

Decentralization

The decentralized nature of blockchain technology ensures build trust among peers. Instead of taking services from a middleman in the form of banks or third-party, entities can connect and support transactions on their own.

In the crypto industry, decentralization is the key feature. It helps build a secure platform, there is no single point of failure, data is shared among all peers having a copy of all information at each node.

Blockchain such as Bitcoin gain popularity across the world. A centralized platform has a central hub and a single point where all transaction information is stored. Since it is not the case in blockchain, the independent system attracts individuals more and provide more opportunities to mine coins.

Scalability

A scalable approach of blockchain technology generically expands the capacity to run tasks simultaneously. At the same time, a huge number of transactions take place after validation becomes part of the ledger.

Blockchain keeps on expanding holding millions of transaction records in a little time span. The scalable nature of blockchain makes it more popular and demanding. A ledger keeps a chain having records of each transaction in a secured manner i.e. it is encrypted strongly so that no third-party entity could access or make edits into it. As the chain keeps on getting bigger, more secure it becomes having a hash of hash and so on.

Security

Security, one of the major reasons that are sustaining blockchain technology and its popularity is sky rising. Here security refers to both privacy and data protection. Blockchain ensures secure access over data and no unauthorized entity could access, edit, or delete the data from the ledger.

For instance, crypto wallets save the digital location of a user and provide online services by integrating the system with some block chain. The transactions are updated there ensuring controlled access in place.

Benefits of Blockchain Technology

Following are some benefits of blockchain technology:

• Transparency is ensured as each entity who is part of the network can access the information in a secure manner
• Decentralized ledger, therefore there is not a single point of failure as it costs more in case of data loss. The decentralized database ensures that the same data is present to each node so that if one node loses data, others will have a copy of it.
• A number of individuals can collaborate and participate in the blockchain and can share information as well.
• A secure platform like Bitcoin Evolution for investors to fund in blockchain development and its similar projects.
• Compliance initiatives such as KYC/AML compliance (Know Your Customer & Anti-money Laundering) can be achieved efficiently using blockchain technology. It is used by banks and financial institutions to secure their transactions by validating each identity.
• The information will be accessible publicly and it cannot be altered. Therefore eliminates the issues related to data tempering.

Resourceful Application of Blockchain

Blockchain can be and is useful for a number of potential industrial applications, which include:

• Financial transactions in cryptocurrencies to ensure anti-fraud and secure transfer.
• In tax management, block chain can be used to maintain a database of who needs to pay what amount of tax and what is tax history
• While onboarding products and goods, online retailers can maintain a history of orders along with the confidential customer information in blockchain to protect it from unauthorized access.
• While securing the data at the governmental levels such as during elections and voting, all the data can be stored in the blockchain to eliminate the chances of tampering.
• In medical record management, blockchain can be used to store confidential medical data of patients

Because of the numerous benefits of blockchain technology, it is penetrating into every industry securing the databases and confidential information so that no unauthorized entity could access it.

Moreover, the data is encrypted using a strong cryptographic hash function to make it unreadable for people until or unless they have a secret key to decrypt it. These hash functions ensure that for the same input, the output will be the same, the output cannot be decoded to get the input. These parameters make blockchain technology more secure.

Main Challenges of Using Blockchain

The lack of awareness and understanding of the Blockchain concept and how it works are the key challenges of Blockchain technology in sectors other than the financial sector. The complexity of the existing traditional business infrastructure and the lack of adequate technical knowledge are a major obstacle to the widespread uptake of block sums.

It is often the case that there is a need for cultural change from conventional pathways, as this ensures that the whole process is decentralized.

The key roadblocks in Blockchain’s adoption often improve compliance with the existing regulations, the necessary data protection and the necessary safety for the shared databases.

The world of business has not yet fully explored the nuances of the Block chain concept. But we believe that the business world will soon realize the huge potential of this technology and drive a new wave of decentralized applications with ongoing research and development taking place in this area.

The post A Deep Dive into Three Pillars of Blockchain Technology appeared first on Tech Today Info.