They found that a whopping 97% of consumers have made at least one purchase on their mobile device in the past year. 83% of Gen Z respondents say that they’re more impulsive when it comes to their mobile purchases than on desktop. Which lends itself to how accessible and user friendly e-commerce has become. 21% of consumers make 50% of their purchases on Amazon. 

The team then dove into time spent looking for products on a mobile device. Almost 40% (39.3) say they spend 15-30 minutes a day, followed by 25% saying they spend 30 minutes to an hour. Overall, 18% of respondents say they mobile shop 30 minutes to an hour more than they did before the pandemic. Breaking down the time spent mobile shopping, spending 30 minutes to an hour translates to about two weeks out of a year will be spent shopping alone.

So now that we know how much time is spent on mobile shopping, what are people buying? A comparison was drawn between 2019 and 2021. They found that 13% fewer people are buying clothing now than they were in 2019. While 25% more people are buying food and groceries. This could be attributed to stay-at-home orders during the pandemic. Other product categories that saw an increase were furniture (9%) and games (4.2%), these too could be attributed to stay-at-home orders as many took up renovation projects and families had to get creative with their indoor activities.

Focusing on social media’s influence on mobile shopping, 78% of consumers say they’re more likely to make a purchase that’s supported by user-generated content on social media. Of Millennials, 54% have bought something on Instagram since they updated their app to include a shopping tab. Instagram ranks in the top two platforms where consumers most frequently use to find and purchase products (58.1%), while Facebook reigns supreme at 63.1%. When it comes to marketing and mobile shopping, 10.8% of consumers say they always buy products that are influencer/celebrity-endorsed. Additionally, 86% say they’re currently signed up to receive promotional text messages from at least one brand. 

Overall, it’s no secret that the way we use our phones has changed and shopping from them has become more easy and convenient.

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Retailers need to come up with different ideas to attract customers to their store and to retain their old customers. People are spoilt for choices. This is the reason online stores have come up with many discounts, offers, cashback offers, free vouchers etc. This will interest the customers to purchase from the store because they are able to save some money out of it. Though there are many online stores, one of the major ones in India is Flipkart.

Why buy from Flipkart?

Flipkart has its headquarters in Bangalore and is a company registered in Singapore. In the beginning, the company just focused on book sales but later they expand it to other fields like furniture, household items, clothes, electronics items etc. It is very safe to do your purchase from here as they sell good quality products. 

If the customer is not satisfied with their purchase you can return the product and you will get your money back or you can exchange the product for something else. Before you purchase the product it is a good idea to know about the return policy because it will change depending on the store. So make sure you read the return policy in order to avoid disappointment later. Online stores, mostly give the customer some cashback offers free voucher deals and discount coupons. This mostly happens during festive times.

Importance of free vouchers for customers

It is very important to keep your customers happy and satisfied. Only then you will get loyal customers, who will come back to your stores again for purchase. To outshine others, you need to do something that will make your store special and attractive and the best way to do is to give something back to the customers when they purchase something from the stores. This way both the customers and the seller will be happy. 

Mostly, people will look for a good quality product at a lesser price. This is where free vouchers, discount coupons, cashback offers will play a role. At the end of the day, customers will feel that they got some saving out of their purchase. Another benefit is that when customers look for products under free vouchers, they may also look at products that are not under the discounted category. So your sales revenue will go up immediately. As these are digital coupons there is no charge for printing and distribution. It is way cheaper than the physical coupon. You are not going to lose it anywhere and you can access it anytime you want.

Flipkart offers and discounts

 Flipkart too has these kinds of offers but you need to constantly check their website not to miss the good deals. For instance, there is a Flipkart sale today, which will be available only for that particular day. You will get amazing discounts or some other deals on the product you wish to buy. It exists for a day and then it will disappear. It will be available for a different product on their website. It will be for a particular time limit and also for a day. 

So it is important to check their website if you want to save some money for the product you wish to buy. This is a very good marketing strategy to increase the revenue of your company. As there is a time limit there is urgency and people will not think too much. The purchase will be faster because the deal will go within some time. They won’t get much chance to look at other stores.

Benefits of buying from Flipkart

Flipkart is one of the leading online shopping website available for the Indian market. As it is focused on India, the products too will be suitable for Indian household. It allows different vendors to sell on their website and will take a commission from them. Mostly anything you need is available on their website. This has become very useful because you don’t have to step outside your home. You can avoid traffic and can save money and time. 

Moreover, they offer discount coupons now and then. These Flipkart coupons will give you some discount on certain products or they may offer some cashback offers. Mostly this coupon will be some numbers or letters or a combination of both. You need to enter it as it is given. Otherwise, the coupon will become invalid and you will not get any discount. You can see that with this discount coupon, the price of the product will be much less when you compare it with the local store near your house.

How to know about discount codes?

Online stores offer free vouchers or cashback offers or some discount for their customers. Today customers expect this kind of offers especially if they are doing online shopping. But sometimes it will be appalling to decide where to buy what, as there are plenty of options. Most of the online stores will give such offers. To make life easy there is some website which is mainly focused on looking at these offers and letting the customers know where is the best deal. 

This will allow customers to save time and money because they will immediately know where to look for and they will not miss the deal. Some offers are only for a particular time or day. So if you don’t act immediately you will miss on it. If you want to purchase many things you just need to look at these websites and it will tell you where to get the online shopping product for the best deal.

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Of the various apps that Shopify has, this article lists out six of the top add-ons to enhance your POS functionality. These apps are some of the best that Shopify has. Use these apps as add-ons to your POS and enjoy the benefits they bring in.

Your Ecommerce store on Shopify POS can be made more effective through add-ons

1. Loyalty Lion 

One of the things retail stores need to do is reward loyal customers. Your customers who stick with you for a long time need to be rewarded, so they retain their loyalty and keep coming to you again and again. The best way to do this is through a loyalty program. Loyalty Lion is a free app on Shopify that helps you implement a loyalty program where customers get rewards that are directly delivered to their shopping cart. There is no need for vouchers. The points directly can be converted to discounts while ordering. 

2. Better Reports 

As the person running your store, you need complete data about what is happening. This app can help you get customized reports that specifically tell you what’s happening. The reports can help you take action to set things right and enhance your sales. Better Reports is a complete analytics package offered through an app that has an easy-to-use drag and drop report builder to help you create the report of your choice. The app is priced at $19.90 to $499.90 per month depending on the volume of your business. It is an investment worth making to help you improve your decision making. 

3. Ultimate Special Offers 

There is nothing like discounts and offers to bring customers into your store. Most retailers give freebies and a variety of offers to pull in customers and increase their sales. Managing all these discounts in your POS can become complex and even confusing. This is where Ultimate Special Offers comes into play. This app allows you to create any type of promotion from discounts to free gifts, and bundles to cross sales. Managing them all is easy now thanks to this app. It costs $19 to $99 per month, depending on your usage. 

4. Order Printer 

Nowadays all businesses have gone paperless and do everything online. Sometimes you do need printouts to send to customers or to send parcels. If you have such a need, then the free app Order Printer is very handy. You can use this app to print all that you need for your store. Whether it is an invoice, a packing slip, a label, a receipt, or any other document you can print it easily thanks to this app. The bulk printing option allows you to print in multiple quantities to save time. A very useful app to have. 

5. Wholesale Pricing 

It is possible that you may want to give different discounts to different customers. You may want to give wholesale price to select customers by giving them a higher discount than others. The Wholesale pricing app allows you to implement tiered pricing in your store. You can tag customers and use these tags to give wholesale pricing to customers. This is a great way of giving varied discounts and it is easy to implement. This app will cost you between $24 and $49 per month. 

6. Spently 

Spently helps you to enhance the quality of interaction that you have with customers. Shopify has default email notifications that can be sent out to customers. When you use the Spently app, you can customize these notifications. You can add discount codes or make specific recommendations for products to customers. This is a great way of using notifications to engage with your customers. This is a free app that you must add to your store. 

The six apps described above add multiple features and functionalities to your store. While some of these apps are free, the others are paid. It makes sense to spend money on these apps as they allow you to offer better services to customers and can manage your store better. These apps will allow you to run your store in a more profitable way. 

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